About Roy Wallace. . .


Roy Wallace, founder of The Wallace Group, was a public relations counselor and marketing consultant who served a variety of corporate clients and nonprofit organizations. He passed away early in 2017, but his legacy lives on through his business partner, Sherie Wallace and longtime public relations practitioner and employee, Aaron Hustedde.

Wallace, led public relations firms in the upper Midwest for decades, and previously held key positions in the media and corporate public relations. An award-winning broadcast journalist for 10 years, he was editorial director for WABC-TV and Radio in New York, flagships of ABC, and a reporter and editor for several key New York City news organizations. Prior to beginning his first public relations firm, Wallace was director of public relations for Cargill, Inc. and a public relations professional with Consolidated Edison in New York.

A past accredited member of the Public Relations Society of America, Wallace was also a former president and chairman of the Minnesota Press Club, and a former board member of the World Press Institute. He also served as an officer of the New York Press Club. He was active in civic and charitable organizations, and a member of the Eagan Rotary Club. Wallace served on the State Board of Technical Colleges, the Eagan Planning Commission, Dakota County Workforce Council and as chairman of the Dakota County Planning Commission.

He was a graduate of the State University of New York at Fredonia and earned an M.A. in Communications at New York University.