About Sherie Mentzer Wallace. . .


Sherie Mentzer Wallace is president of The Wallace Group, a public relations, communications and consulting firm serving clients throughout Minnesota. An experienced marketing communications counselor, Wallace has supervised activity for a range of clients, including human service organizations, professional service firms, and governmental agencies.


Wallace has played the lead role in major programs to challenge legislation and influence public attitudes on behalf of four statewide associations using stories, video and social media. Through her photography and publications, she helped shape a new image for a revitalized golf course in the suburban Twin Cities. Earlier, she had a vital part in staging the HB Global Chess Challenge in the Twin Cities, an event that attracted top players from around the globe and extensive international coverage. She also led a statewide campaign for employment of people with disabilities in document imaging.


Wallace helped form The Wallace Group after providing extended service in the marketing and training department of the American Automobile Association in Minnesota. Among her responsibilities at AAA, she organized training programs for the member services department. A former director of counseling, and curriculum developer, for the U.S. Job Corps in St. Paul, Wallace strongly believes in using group facilitation skills to enhance teamwork and group decision making.


An education and natural science graduate of the University of Washington, Seattle, Wallace later earned a master's in counseling from the University of St. Thomas, St. Paul. She is a past chair of the Eagan YMCA Community Board. She also served as past chair of the Dakota County Regional Chamber of Commerce and chair of the Eagan Chamber. Previously, she was a co-chair of the Dakota County School to Work Partnership.


Active in her community, Wallace regularly volunteers to book speakers, and create promotional articles and advertising for community groups. She earlier served on the Eagan Natural Resources, Parks and Recreation Commission. A past state triathlon champion, Wallace resides in Eagan.