Our services

Customized, careful analysis- you’ve taken the time to think things through, but how do you communicate to your audience? What’s the best strategy to employ? The answers to these questions will no doubt impact the overall effectiveness of any communications effort. We can help layout a path to marketing and communications success.

Positioning

How well do you know your organization? How is it known to your customers and the public? Positioning exercises help lay this foundation and, with sound analysis, can guide future communications efforts to desired outcomes.

Marketing plan

You have valuable products and services and a mission, but now you need to create a strategy to reach your desired audience methodically. The Wallace Group melds established marketing techniques with creative approaches to develop a plan to achieve your goals.

Public relations counseling

Reputation management is often an intricately woven grid filled with near-endless elements and overlaid with nuances. We help you sort out your messages and provide the tools needed to convey them effectively.

The right words at the right time. Whether it’s an ad or a broader presentation, the key is to strike the right notes in communicating the excitement, the urgency, or the assurance of the message, issue, or product. Creative and coupled with credible content, effective marketing communications move your company forward.

Strategic planning

Mapping out a plan of action for marketing communications and following it is always more effective than “shoot from the hip” reactions, except for those rare sudden targets of opportunity. We’ll help develop objectives and tactics to move you down the field.

Event planning

Special events can help set the stage for success, create an atmosphere that helps build personal connections and make your organization’s presence and significance known.

Personal networking skills

Make the most of those business and social events where you encounter prospects and others in your field by learning to make those quick “meets” memorable and meaningful.

Presentations

The bar keeps getting higher, so make sure your presentations hold the audience and deliver your message with flair.

Advertising, direct mail, and print

Traditional marketing tools can be highly effective, depending on your audience, but only when used correctly. Focus on the functional avenues to reach your desired customers.

Media relations are multifaceted, encompassing situations ranging from an emergency at a company facility that attracts news coverage to a thoughtful piece in the Sunday business section of a leading newspaper, or a feature on how your organization serves the community. All have a bearing on how your organization is viewed by the public, its business prospects, and its marketing success.

News releases

The primary tool for getting the story out when you have something to say, the news release must be clear, accurate, and show why it deserves the editor’s attention.

Feature stories

Engaging and informative stories that are not time-sensitive can convey important information about your organization, build goodwill and stimulate interest.

Opinion pieces

Tight, well-written articles on public policy and business issues can provide a needed perspective for readers and establish the writer as an authority on the subject.

Public service announcements

Messages of general interest can attract attention from media outlets and help spread the word if produced in a non-commercial fashion.

Editorial conferences

Topics of urgency affecting the public welfare or government action can often be addressed meaningfully through editorial conferences involving the editors of the news department, the opinion page editor, and several editorial writers. These off-the-record sessions often lead to more informed and significant attention to an issue.

What are your reactions when the media wants an interview? Don’t look upon it as a threat, but an opportunity to at least give your side of the story, or optimistically, talk about your newest program or latest product line. The key is to be prepared, and The Wallace Group provides hands-on training in dealing with media interviews, offering instruction, on-camera run-throughs, and individualized critiques and tips.

Media/interview training

Individualized in-studio training for groups up to eight provides opportunities to learn how to respond to questions and make one’s points effectively.

Tailored training

Personalized coaching in media presentation techniques and public speaking.

Seminars

When only face-to-face communication will do seminars are provided to groups of employees on how the media operates and how employees should handle media requests and seek to connect them with the appropriate company spokesperson.